H. R. Ganesha and P. S. Aithal (2020) “Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)”, International Journal of Applied Engineering and Management Letters (IJAEML), 4(2), pp. 1–21. Available at: https://www.supublication.com/index.php/ijaeml/article/view/413 (Accessed: 15 June 2025).